01
Starting point
Choose the brand, artist, candidate, creator, competitor, or market moment your team needs to understand.
[ MERCURY: 002 ]
CONTENT INTELLIGENCE BUILT TO UNDERSTAND ATTENTION
Know which creative territories, hooks, and formats are moving your market before the next campaign, release, or creator brief goes live.
"VERVM SINE MENDACIO"
How Mercury works
Methodology
From content to a usable creative map
Start with the market, account, artist, campaign, or competitor set you care about. Mercury finds the themes, hooks, and formats that keep repeating, then turns them into a creative map your team can brief against.
- 02
Content universe
Bring the posts, videos, images, captions, sounds, and examples that define the space into one view.
- 03
Hooks and language
See the phrases, scripts, jokes, claims, and narrative cues that shape how the market talks.
- 04
Format codes
Track the pacing, settings, visual worlds, tones, and emotional moves that keep showing up.
- 05
Strategic themes
Turn repeated creative moves into themes, message angles, audience cues, and campaign opportunities.
- 06
Competitive pressure
Show where competitors, creators, campaigns, or artists are already crowding the same ideas.
- 07
Creative territories
Group related content into named territories so the market is easier to scan, compare, and act on.
- 08
Signal strength
Separate durable creative signals from one-off posts so your team knows what deserves attention.
- 09
Territory readout
Name each territory and explain what it means, why it matters, and which examples define it.
- 10
Creative brief
Turn the map into content pillars, creator briefs, format bets, competitive gaps, and campaign direction.
Shared reports
Then decode what moves them
Open finished Mercury runs to see the themes, formats, and signals an audience actually responds to.
Workflow 02
Mercury
2 runs
Themes, formats, and signals that travel once the audience has been mapped.
- Mercury report@tacobellTaco BellA finished Mercury report showing how posts group by creative pattern, theme, and performance signal.18Clusters1.3KPosts6Signals
- Mercury report@claudeaiClaude AIA finished Mercury report with explorable post groups, cluster summaries, and creative performance patterns.14Clusters932Posts5Signals
Pricing
Volume pricing
| Post volume | Rate per post | Discount from base | Total at tier maximum |
|---|---|---|---|
| 1–100 | $15.00 | — | $1,500 |
| 101–250 | $13.50 | 10% | $3,525 |
| 251–500 | $12.00 | 20% | $6,525 |
| 501–1,000 | $10.50 | 30% | $11,775 |
| 1,001+ | $9.00 | 40% | Based on volume |